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AI for business
Putting AI to real work in a small business: answering chats, writing posts, reading sales, and new AI tools worth trying.
6 of 6 articles
AI for businessAI for small businesses: what it's actually good for in a shop
At half past ten at night, a bakery owner asks AI how to sell more and gets an answer she can't use. Meanwhile the work AI could really help with is sitting in 23 unread messages on her phone.
AI for businessUsing ChatGPT to write sales posts: why they all sound the same, and what to tell it
A maths tutor opens a new course and asks ChatGPT for a sign-up post. Every line is polished and nobody gets in touch. The problem isn't the AI. It's everything she didn't tell it.
AI for businessShould AI answer your customer chats? Which questions to hand over, and which need a person
At 10 pm, a clinic admin answers a dozen messages about this month's promo price. The one message asking whether a face should still be red after a laser treatment gets answered the next morning. That's the case for letting AI answer some chats, and not others.
AI for businessUsing AI to read your sales: the numbers are already there, what's missing is the right questions
Sunday night, six hundred parcels packed. Sales look great this month, but the bank balance doesn't. The file that explains where the money went has been on the laptop all along. Nobody has asked it anything.
AI for businessYour shop's data and AI: what to share and what to keep out
An admin copies a month of customer chats, names, numbers and addresses included, into an AI to find out what people complained about. The answer is excellent. But the data she sent wasn't only the shop's to send.
AI for businessMaking product photos with AI: change the scene, but keep the product real
A mustard shirt laid on a bedroom floor, shot under a yellow ceiling light. AI makes it look far better. So much better that the shirt in the photo isn't the one the customer will get.