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Selling online
Running your own online store: taking payments, shipping, stock, and selling on your own site versus chat or marketplaces.
6 of 6 articles
Selling onlineStarting your own online store: let customers order without messaging first
At 11 pm someone finds a shirt she loves and asks the price. The shop replies in the morning, but she has already bought one elsewhere. The online shops that last do one thing differently: nobody has to message before they can order.
Selling onlineMarketplace or your own online store: one brings sales, the other brings customers back
On 11.11 a skincare shop packs orders until 3 am and spots a name buying the same serum for the third time. The shop sold to her three times and still doesn't know her. That's the real difference between a marketplace and your own store.
Selling onlineAccepting payments online for small shops: the problem isn't getting paid, it's checking every slip
Saturday, 7 am. Twelve cakes need decorating, and one of the owner's hands is scrolling LINE for payment slips. Most small shops can already take money online. What wears them out is everything after the money arrives.
Selling onlineWhen selling in chat stops working: the signs you need an order system before the next rush
The night before Valentine's Day, a flower shop has hundreds of unread chats. The next afternoon a customer asks where her bouquet is. That order was never written down. A day like that is the sign a shop has outgrown selling in chat.
Selling onlineSetting shipping fees without losing money: how a wrong fee eats profit one order at a time
At the end of the month, a souvenir shop lines up courier receipts against the shipping it charged customers and finds a loss on almost every box. A few dozen baht each. No single order stands out, but together they add up.
Selling onlineManaging stock across sales channels: selling what you don't have is worse than not selling
On Saturday morning the last piece sells over the counter. At 9 pm someone orders the same part on Shopee, and the shop has to cancel and gets a one-star review. Selling something you don't have is worse than not making the sale.