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Getting customers
Getting found on Google, Google Maps and AI assistants, and turning LINE, social and reviews into new customers.
6 of 6 articles
Getting customersFinding customers online as a local business: you have 30 seconds on their phone
Seven on a Friday evening, someone in a car park scrolls through three restaurants and picks one in under a minute. The better place two streets away didn't lose on the food. It lost on the phone screen.
Getting customersGetting your business on Google Maps: when a car breaks down, the honest listing wins
Sunday evening, the engine light comes on mid-traffic. The driver pulls over and types "garage near me". The garage that gets the job isn't the best or the closest. It's the one whose Google Maps listing tells the truth.
Getting customersHow to get ChatGPT and other AI to recommend your business: it can only tell what it knows
The night before a concert, someone asks an AI which salon nearby can do event hair on Saturday afternoon. It names three. The best salon in the area isn't one of them, because the AI has no idea what that salon does.
Getting customersLINE OA for shops: thousands of friends, used as nothing more than an inbox
Tuesday afternoon, a salon owner opens her LINE OA and sees thousands of friends. Most of the chats went quiet the day the customer's hair was done. And she's thinking of paying for ads to find new customers.
Getting customersWhy customers go quiet after asking the price, and how to reply so they book
Ten past ten on a Wednesday night, a customer asks how much a facial costs. The next morning the clinic replies with one line. She reads it and never answers. The number was right. It just left her three more questions to ask.
Getting customersHow to get more genuine customer reviews: happy guests are just waiting to be asked
Sunday morning, a family checks out of a small beach resort, praising the room and the breakfast and promising to come back next year. Two weeks later, the only new review is two stars, about slow Wi-Fi.