Tag
#Beauty salons
Articles about beauty salons from the woowey team.
5 of 5 articles
Back officeCustomers who book and don't show up: the empty slots quietly costing you
Saturday, 2 pm, the best slot of the week. The customer doesn't come and doesn't message. Almost every appointment business has been here. Why it happens, what it costs, and what the shops that rarely see it do differently.
Getting customersLINE OA for shops: thousands of friends, used as nothing more than an inbox
Tuesday afternoon, a salon owner opens her LINE OA and sees thousands of friends. Most of the chats went quiet the day the customer's hair was done. And she's thinking of paying for ads to find new customers.
Back officeShould you take a deposit when customers book? A deposit is an agreement, not a punishment
Sunday, 11 pm, after the third no-show of the week, a salon owner types out a post: deposits on every booking from now on. It fixes one problem and quietly creates another.
Getting customersWhy customers go quiet after asking the price, and how to reply so they book
Ten past ten on a Wednesday night, a customer asks how much a facial costs. The next morning the clinic replies with one line. She reads it and never answers. The number was right. It just left her three more questions to ask.
Back officeMemberships and points: do they bring customers back? What does is a shop that remembers them
A drawer under the counter holds two hundred stamp cards, nearly all with two stamps. A few doors down, a small yoga studio has no cards at all, yet one customer comes back every week, because the teacher remembers her tight left shoulder.