Tag
#How-to
Articles about how-to from the woowey team.
17 of 17 articles
WebsitesBuilding a business website: an owner's guide from choosing a design to launch day
Most owners start a website by hunting for the prettiest design. The question that decides whether it brings in customers is a different one: once someone lands on the site, what should they do next?
Selling onlineStarting your own online store: let customers order without messaging first
At 11 pm someone finds a shirt she loves and asks the price. The shop replies in the morning, but she has already bought one elsewhere. The online shops that last do one thing differently: nobody has to message before they can order.
Getting customersFinding customers online as a local business: you have 30 seconds on their phone
Seven on a Friday evening, someone in a car park scrolls through three restaurants and picks one in under a minute. The better place two streets away didn't lose on the food. It lost on the phone screen.
Back officeBack-office systems for service businesses: when every question waits for the owner
It's 8 pm, the owner has finally sat down to eat, and the phone won't stop buzzing, because every question in the shop waits for one person. That's the day a business needs a back office. Here's how to start, one piece at a time.
AI for businessAI for small businesses: what it's actually good for in a shop
At half past ten at night, a bakery owner asks AI how to sell more and gets an answer she can't use. Meanwhile the work AI could really help with is sitting in 23 unread messages on her phone.
Getting customersGetting your business on Google Maps: when a car breaks down, the honest listing wins
Sunday evening, the engine light comes on mid-traffic. The driver pulls over and types "garage near me". The garage that gets the job isn't the best or the closest. It's the one whose Google Maps listing tells the truth.
Back officeCustomers who book and don't show up: the empty slots quietly costing you
Saturday, 2 pm, the best slot of the week. The customer doesn't come and doesn't message. Almost every appointment business has been here. Why it happens, what it costs, and what the shops that rarely see it do differently.
AI for businessUsing ChatGPT to write sales posts: why they all sound the same, and what to tell it
A maths tutor opens a new course and asks ChatGPT for a sign-up post. Every line is polished and nobody gets in touch. The problem isn't the AI. It's everything she didn't tell it.
Getting customersHow to get ChatGPT and other AI to recommend your business: it can only tell what it knows
The night before a concert, someone asks an AI which salon nearby can do event hair on Saturday afternoon. It names three. The best salon in the area isn't one of them, because the AI has no idea what that salon does.
AI for businessShould AI answer your customer chats? Which questions to hand over, and which need a person
At 10 pm, a clinic admin answers a dozen messages about this month's promo price. The one message asking whether a face should still be red after a laser treatment gets answered the next morning. That's the case for letting AI answer some chats, and not others.
Getting customersLINE OA for shops: thousands of friends, used as nothing more than an inbox
Tuesday afternoon, a salon owner opens her LINE OA and sees thousands of friends. Most of the chats went quiet the day the customer's hair was done. And she's thinking of paying for ads to find new customers.
AI for businessUsing AI to read your sales: the numbers are already there, what's missing is the right questions
Sunday night, six hundred parcels packed. Sales look great this month, but the bank balance doesn't. The file that explains where the money went has been on the laptop all along. Nobody has asked it anything.
Getting customersWhy customers go quiet after asking the price, and how to reply so they book
Ten past ten on a Wednesday night, a customer asks how much a facial costs. The next morning the clinic replies with one line. She reads it and never answers. The number was right. It just left her three more questions to ask.
Back officeCustomer data and PDPA: a list spread across five places is a list you can't use
A nail salon owner wants to message customers she hasn't seen in three months. The names are in a notebook, LINE chats, an ex-employee's spreadsheet and several people's phones. Two hours later she has forty names and isn't sure she can message any of them.
Selling onlineManaging stock across sales channels: selling what you don't have is worse than not selling
On Saturday morning the last piece sells over the counter. At 9 pm someone orders the same part on Shopee, and the shop has to cancel and gets a one-star review. Selling something you don't have is worse than not making the sale.
Getting customersHow to get more genuine customer reviews: happy guests are just waiting to be asked
Sunday morning, a family checks out of a small beach resort, praising the room and the breakfast and promising to come back next year. Two weeks later, the only new review is two stars, about slow Wi-Fi.
AI for businessMaking product photos with AI: change the scene, but keep the product real
A mustard shirt laid on a bedroom floor, shot under a yellow ceiling light. AI makes it look far better. So much better that the shirt in the photo isn't the one the customer will get.